Ackermans - seen as a value for money store - asked us to position them as a 'go-to' destination for fashion and lingerie. We wanted to show that Ackermas had a sexy side. For the Valentines Day period we launched this campaign which ran across traditional media platforms as well as in-store posters and oversized window banners. We used well-known local models to create a sensational campaign, and knock back passers-by!
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